Twenty years in digital. E-commerce, strategy, acquisition. Years spent building other people's brands — L'Oréal, Guerlain, Nuxe, Conforama. Understanding what makes a product sell, a brand last, a customer return.
And all this time, a parallel life. That of a freelancer in Paris who gets dressed in the morning between two video calls, who walks past the same shop windows, who scrolls through the same feeds. One day, I wanted to do something for myself. Not just another digital side project. A real product. Something that exists outside of a screen.
I'm not passionate about beanies. I don't collect caps. What interests me is the moment when an accessory changes a look — that piece you add in the morning that makes the rest work. A docker hat, a cap, a beanie. Simple pieces that everyone wears, and that no one really considers.
KPTN was born from that. Not from a calling. From a desire: to create accessories that I like, to showcase them as they deserve, and to sell them at the right price. Without rhetoric, without seasonal collections, without claiming to reinvent anything.
I founded KPTN in Paris. I choose each piece. I direct the visuals. I write the texts. And if you have a question, we answer you — really.
KPTN is an independent brand. A brand with an eye, that loves what it sells, and prefers to do things well rather than do them big.
